The Peak District is a popular area known for its natural beauty and abundance of things to do. But in a beautiful area, there is only more competition! Therefore, it is vital that your property stands out from the crowd.
With more and more property owners getting into the holiday let game, how can you ensure your rental stands out from the crowd? In this blog post, we’ll explore how to make your Peak District holiday let stand out to potential guests, driving bookings and setting your property apart in a competitive market.
How to Make Your Holiday Let Stand Out
Make a great first impression, photography matters
High-quality photography can quickly create a fantastic first impression. Nothing is more frustrating than outdated or poor-quality images while booking accommodation. Photography can showcase your property in the best possible light immediately.
If you want to make an impact, invest in a photographer who understands how to capture the essence of your property and the surrounding natural beauty of the Peak District. If you are creative, phones with good-quality cameras can work just as well.
Tips for standout photos:
If you have a beautiful view, show it! The Peak District is famous for its natural beauty, and that’s why so many people visit! Include shots of the views from your holiday let, local scenic walks, or any unique features your property has, like an outdoor space.
Details, details, details: To elevate the appeal of your property, focus on small touches like a roaring fire, a well-set dining table, or a cosy reading space.
Lighting is key: Shoot in natural light, preferably during the golden hour, to ensure rooms are bright and welcoming.
When guests browse listings, these images will convince them to click through to your page, so make sure your photos highlight what makes your property unique.
Don’t underestimate a freebie!
We love a freebie on holiday more than anything. A small gift can go a long way! A thoughtfully put-together welcome pack highlighting Peak District local produce is an excellent way to leave a lasting impression on your guests. It not only demonstrates your thoughtfulness but also allows them to savour the unique flavours of the region.
Here are some ideas for items you can include:
- Tea and coffee
- fresh milk, bread and butter
- Local jams, chutneys or spreads
- Local cheese or a cheeseboard
- Local wine or juice
- Pet treats if your property is pet-friendly
- Salt, pepper, sugar
- And of course chocolate, crisps or biscuits
- A local walking or area guide
Pick a couple of items to make guests feel welcome and valued. Create an unforgettable first impression that will keep them coming back!
What sets your holiday let apart? Highlight your unique features
There are so many holiday lets in the Peak District to compete with. So concentrate on what sets yours apart. Highlighting these unique features in your listing is essential, whether it’s a wood-burning stove, a large garden with panoramic views, a private hot tub, or proximity to popular hiking trails.
Pet-friendly options: If you are pet-friendly, emphasise this! The Peak District is a popular spot for dog lovers. Add dog beds, bowls, and a welcome pack with treats to appeal to pet owners.
Eco-friendly features: Many people value sustainability and will pick a holiday let based on their sustainable values. Consider adding solar panels, a composting system, or energy-efficient appliances and highlighting these green features in your marketing.
Unique experiences: If your property offers something extra, like private guided hikes or bike rentals, showcase these unique offerings.
The more you can differentiate your property from others in the area, the more likely guests will choose your rental over a competitor’s.
Don’t overlook small touches
Small touches can elevate a space. Consider the guests you are trying to attract to your holiday let. You could add character to your holiday home and create a vibrant environment for families to enjoy together. Or incorporate soft furnishings like cosy blankets and plush cushions for couples to enjoy a romantic home-from-home.
Seasonal decorations are another lovely way to boost the charm of your property. Consider adding a Christmas tree, autumn pumpkins, or Easter decorations. These thoughtful touches truly enhance the atmosphere of your space.
Consider creating a ‘welcome guide’
Many of your guests may be visiting the Peak District for the first time and could use some guidance. Why not put together a comprehensive guide that includes all the essential information about your property and the surrounding area? This could feature local restaurants, attractions, taxi contacts, supermarkets, scenic walks, and your top pick for fast food! Your welcome book should also cover essential details, such as WiFi passwords and user manuals (such as instructions for using the oven or Smart TV).
Since you know the area and your property better than anyone, sharing relevant information will help your guests feel more comfortable and ensure their holiday experience is as seamless as possible. This thoughtful approach demonstrates your care and makes your holiday let unique compared to others they may have visited.
Regular maintenance and investment
It’s a good idea to check your holiday let thoroughly. (after the summer season is the ideal time to do this) and evaluate it for any signs of damage or wear that may need attention. Regular inspections and maintenance are essential for keeping your property in excellent shape and ensuring it stands out for your next guests.
Pay close attention to any marks or scratches on the walls, test the functionality of bedside lamps, and check radiators and bathroom fans. Don’t forget to assess the garden as well. If you have a tub, ensure all jets and headrests are in good condition. Tackling any maintenance issues promptly will help avoid disruptions during your guests’ stay, allowing their holidays to go as smoothly as possible.
We can help you make your holiday let stand out!
Are you stuck with how to make your holiday stand out?
We can list your property, manage bookings, and meticulously vet guests to facilitate convenient remote check-ins and provide round-the-clock guest support. We go above and beyond to cater to your guests’ needs. Here’s why we are the best Airbnb property management company in the Peak District.
We offer a complete end-to-end support service to ensure your holiday or short-let property realises its full rental income and occupancy potential. We operate using our Peak District teams and providers who understand the importance of knowing your local area better than anyone.
Here are a few ways we can support you:
- Complete property management support service, including cleaning and linen management.
- Rolling 6-month contract, so no long-term agreements.
- Peak District-based support team to ensure your short-let property is well managed.
If you have any questions about any of the above, you can contact us, and we will help in any way we can. We hope this article has been helpful, and we thank you for your cooperation!
Matt & Kerry Clayton
Pass the Keys – Holiday Let Management in the Peak District
